Interior rendering of a cinema lobby with a colorful illuminated ceiling in gradients of yellow, blue, and purple, featuring seating pods and people walking, sitting, and interacting.

Megamall Cinemas

How should a movie theater respond to a modern, highly-mediated environment?

We have designed three new cinemas as urban spaces that foster collectivity in our highly-mediated environment. The internet is said to have so many connections that it has no inside. Our cinemas materialize a world of manifold forms and colors that represent an interiority that is beyond our immediate grasp. The act of movie-going is a collective one that promises an opening of ourselves to other worlds.

Location
Manila, Philippines

Research Areas
Parametric Design

Typology
Hospitality

Size
Small

Status
Complete

Project Team
Carlos Arnaiz
Laura del Pino
Valentina Buratti

We consider each project on its own terms and develop tailored responses. Learn about our vision and mission.

The floors, walls, and ceiling of each of these cinemas visualize different possible kinds of networks: nets, webs, grids, and planes fold open the limits of an interior space to suggest passages to unknown regions of our imagination. Designed using modular strategies and parametric design, the cinemas respond to specific environmental conditions such as lighting and occupation, so that the nature of the surface, the perceptibility of the space, and the sensation of the crowd change—emphasizing the critical but fragile relation between space and collectivity in the post-digital city.