Hero perspective of Osmeña Avenue with illuminated geometric structures spelling “CEBU CITY.”

Osmeña Avenue

How can a physical installation evoke the energy and movement of a city?

In 2012, CAZA was asked to propose a public art installation for Cebu’s Osmeña Avenue, a major thoroughfare in the city.

Street-level view of Osmeña Avenue installation with angular concrete volumes beside the road.
Osmeña Avenue

Location
Cebu, Philippines

Research Areas
Parametric Design

Typology
Civic Building

Size
Small

Status
Complete

Project Team
Carlos Arnaiz
Laura del Pino
Melissa Bauld
Marc Leverant

We consider each project on its own terms and develop tailored responses. Learn about our vision and mission.

The project was meant to act as a gateway, a landmark that visitors and residents alike would see as a grand welcoming into the city. Our design is inspired by the movement of cars and individuals. The work is made up of several stone-like monoliths that have the words ‘CEBU CITY’ engraved into the ‘material’ using anamorphic perspective. As you get closer to the city and into the old part of town, the repeated text turns into abstracted lines of vibrant colors.

The physical structure of the project allows people to visually experience this work from different angles. This changing landmark thus becomes a marker of both welcome and farewell for people entering and leaving the city.

Public view of Osmeña Avenue installation with slanted canopy structure and crowds.
Osmeña Avenue

Our approach is strategically driven and informed. Click here to learn about our process.

The installation leverages modular components and parametric design techniques to create its dynamic form and shifting visual experience, reflecting Cebu’s vibrant urban energy.

Elevation drawing of Osmeña Avenue installation spelling “CEBU CITY.”
Osmeña Avenue
Site plan of Osmeña Avenue streetscape zone with green and geometric interventions.
Osmeña Avenue